Monday, December 28, 2009

Quantcast Newsletter: Quantcast’s 10 Things to do for 2010


Issue 6: December 2009

10 Tips for 2010 Success with Quantcast

We've enhanced the Quantcast service substantially throughout 2009, bringing new tools to users that enable better access to audience data and the connection of those insights to the advertising buying and selling process. With the start of 2010 just around the corner, here's a list of 10 things (five for ad buyers and five for ad sellers) you can do to make sure you are using Quantcast to its fullest potential:

Ad buyers...

  1. Sign up for Quantcast Marketer to generate deep insights about your customers.
  2. Rank properties across the Web with Quantcast Planner and get extended audience insights on individual publisher profiles.
  3. Set up a favorite profile list to maintain a top-line view of multiple publisher audience profiles in one place.
  4. Develop a lookalike model implementation plan, enhance it using data pass back services, and ask publishers about buying them.
  5. Leverage TiVo® Power||Watch™ for Quantcast for first ever cross-platform audience insights.

Ad Sellers...

  1. Extend Quantcast measurement to your rich media, video, and game content.
  2. Develop an inventory packaging strategy, and use labels to generate real audience profiles.
  3. Make sure your sales team has daily access to your "account dashboard" to review ad buyer inquiries and leads (you're logged in account homepage resides in the account where you created and manage your site tags).
  4. Join Media Program, start selling audiences, and proactively incorporate Quantcast audience solutions into your sales proposals.
  5. Leverage TiVo® Power||Watch™ for Quantcast for first ever cross-platform audience insights.




PointRoll Meets Quantcast Marketer

Starting in January ’10, you’ll be able to easily view and analyze top-level PointRoll campaign reporting in your Quantcast Marketer dashboard alongside your other marketing and user activity data. Leverage PointRoll to deliver creative, engaging and more effective online marketing while receiving unparalleled insights and analytics via the Quantcast Marketer dashboard.

Marketers will be able to measure performance across campaigns and easily view their PointRoll data independently and in line with their other marketing efforts to make much more effective and holistic creative and media decisions.

Getting started is easy. Once you've established your Quantcast Marketer account, simply provide your account ID to your PointRoll Sales Representative or Account Manager. PointRoll and Quantcast take care of the rest! As soon as your PointRoll campaigns begin running, you'll be able to access the results of your campaigns in your Quantcast Marketer account.

 



CPG Category Lookalike Model Case Study

The Question?

A major CPG brand wanted to understand the potential benefits of targeting based on Quantcast lookalike models:

Would a Quantcast lookalike target (built off of visitors to a coupon page on the brand site) provide lift in performance (measured by CTR) over media targeted against the advertiser's standard demographic target?

The campaign was run with one media company targeting two groups: Women 35-54 (the brand's general media buying target) and a Quantcast lookalike segment modeled off of visitors to the coupon page. Quantcast then evaluated the relative performance of each approach.

The Results:

Both the basic demographic and lookalike segments delivered a substantially higher concentration of the brand's W35-54 target relative to both the US Internet average and the media company's overall property composition.

The lookalike segment delivered a 20.4% increase in CTR versus demographically targeted media (W35-54). By targeting a Quantcast lookalike segment, the CPG brand was able to achieve stronger performance.

View full case study here



Keep Up With Quantcast


or contact us here








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Sunday, December 27, 2009

12/28 DailyForex Brokers Reviews

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Forex Club
December 27, 2009 at 9:05 am

Forex Club is a Forex broker that impressed me on almost all fronts. The first impression one gets from Forex Club is of course their website. The site is as clear and easy to use as any Forex website I have ever encountered. Any and all information a Forex trader needs from his/her broker is immediately accessible from the Forex Club home page in a clear and simple fashion.
 

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Saturday, December 26, 2009

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Tuesday, December 22, 2009

Reply to thread 'How many hours a day you spend for playing games?'

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I have insomnia so from like 1 am until 3 I am playing a game each time promising myself once I pass a certain level I will go to bed. Never happens, Im a junkie.
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create your own original content and put ads on it, you will profit from adsense
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Monday, December 21, 2009

Reply to thread 'how can make money from own blogs'

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You can try something like SponsoredReviews.com
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These guys are good from my experience. Recommended from me as well.
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There is no limit in the number of sites, but there is a limit for channels though...
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Well... Shouldnt you focus on writing unique content, or writing well?
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Wednesday, December 16, 2009

12/17 DailyForex Brokers Reviews

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FXCLUB
December 16, 2009 at 6:45 am

FXCLUB is a Forex broker that impressed me on almost all fronts. The first impression one gets from FXCLUB is of course their website. The site is as clear and easy to use as any Forex website I have ever encountered. Any and all information a Forex trader needs from his/her broker is immediately accessible from the FXCLUB home page in a clear and simple fashion.
 

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Sunday, December 13, 2009

Reply to thread 'MY account is disable can i create a new account ?'

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MY account is disable can i create a new account with new site with new IP address with new home address and new pay name?:confused: its is okay ?
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why u banned any reason they given ? if you create new account with new payee name you can't get payments because they send check to their name so how u can use that ?
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Wednesday, December 9, 2009

New Private Message at Digital Point Forums

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Tuesday, December 8, 2009

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You canmake a new account, just follow this--

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New attitude that means you actually read the ToS and don't try to cheat them...
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Tuesday, December 1, 2009

12/2 Google Stock Quote

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Google Testing $600
December 1, 2009 at 6:32 pm

Google stock is once again approaching a century mark in price.

This is a far cry from a year ago when the stock price sunk to lows in the $250 range. Now the stock is teetering on the brink of breaking $600 - again to the upside.

It will be interesting to see what happens when (not if) $600 is broken.

 

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