Quantcast Newsletter: New Tutorial Series & MTV Sells Audiences With Quantcast

February 2010 Fast Company Ranks Quantcast Third Most Innovative Company on the Web & one of Top 50 Most Innovative Companies in the World The annual Most Innovative Companies ranking honored global pioneers such as Apple, Google, Facebook, Cisco and Disney along with rising stars. And we are excited to have been included on the list! While recognition is certainly always appreciated, today, what we are most proud of is our staff. We consider ourselves lucky to have some of the industry's most talented individuals, but we are all about team. It's this team, 70 strong and growing, who have transformed the audience measurement landscape from static, historical, aggregate reporting to a live, impression level model that connects the planning, buying, and media fulfillment processes and delivers the most consistent and accountable audiences for the world's media marketplace. For more on the article, visit Fast Company here. Quantcast Tutorial Series Launches Growing numbers of media companies and advertisers are adopting Quantcast services, and we want to make sure you have easy access to tutorials and best-practices. Quantcast has launched a webinar tutorial series to help you do just that. Each tutorial webinar will be, roughly, a 30-minute session that combines training and a question and answer period with one of our product specialists. If you aren't able to make it at the scheduled time, all tutorials will be archived on our site's Tutorials page for viewership at your convenience. For updates on what's up next in our series, check back at the Tutorials page soon!   Quantcast Resources Buy Lookalikes Sell Lookalikes Measures Audiences Quantcast Planner Tutorials Recent Press The World's Most Innovative Companies Business Insider: Todd Teresi on Digital Media MTVN, Quantcast to Laser-Target Web Video Ads MTV Network Partners with Quantcast to Sell Audiences MTV Networks is the most recent media company to join the Quantcast Audience service. Advertisers now have industry-leading capabilities to better reach their target audiences on sites in MTVN's online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company's Tribes vertical ad network. In addition to online display inventory, MTVN is among the first premium publishers to offer Quantcast Audience targeting across premium video content online. "This new capability now provides our advertisers with efficient targeting, adjacency to quality content, and extensive reach. There are very few media companies capable of solving for all three of these primary needs of advertisers," said Kevin Arrix, EVP of Digital Advertising Sales for MTVN. "Ultimately, we're giving our advertisers the ability to laser-focus their marketing messages while connecting our audiences with the brands and products that are most relevant to them." If you are an agency or advertiser and want to buy audiences, just ask your MTVN sales executive or contact Quantcast about how you can do it today across MTVN's premium content offerings. To read more from MediaWeek, visit here. Quantcast Marketer US Demographics Report Enhanced With Impression Based Data We're constantly working to provide better ways for marketers to understand audiences that are exposed to their ad campaigns and engaged with their brand site. Our latest update provides demographic details based on impression - not just unique cookie - data. You'll still have access to unique cookie demographic insights, but now when you export reports to Excel you will see impressions broken out by demographic segment as well. The result is a more comprehensive way to evaluate your advertising initiatives. Our Blog – Making Digital Trends More Accessible If you haven't read our blog recently or subscribed to our RSS feed, you're missing out on new trend data we're publishing on an ongoing basis. Whether it is current data on which mobile devices are driving web consumption, or how browser adoption is evolving, follow our blog for ongoing updates about key insights on digital media consumption. Where to Find Us 4A's Transformation 2010 – March 1st "It's Still All About Data" The effectiveness of advertising and media is only as good as its intended targets. Listen to expert perspectives on the importance of newly emerging data that will transform how you buy your ideal target audience. Monday, March 1st at 11:00 am Adam Gerber, Chief Marketing Officer, Quantcast Hilton San Francisco Union Square on O'Farrell Street The TV of Tomorrow Show 2010: The Experts' Conference - March 3rd "Interactivity Panel: Who's Going to Click?" Wednesday, March 3rd at 2:00 pm Adam Gerber, Chief Marketing Officer, Quantcast Yerba Buena Center for the Arts, San Francisco, CA I-COM Global Summit – March 10th and 12th "Audience Measurement for a Real-Time World" Wednesday, March 10th Konrad Feldman, Co-Founder & CEO, Quantcast I-COM Knowledge Center, Hotel Palacio Estoril, Lisbon, Portugal "The Future of Targeting" Thursday, March 12th Konrad Feldman, Co-Founder & CEO, Quantcast Hotel Palacio Estoril, Lisbon, Portugal OMMA Global, San Francisco – March 18th Join Quantcast Chief Revenue Officer, Todd Teresi, for an insider view of how a new form of BT could be applied to your needs with minimal risk. "Targeting Your Customers' Transactions: Behavioral's New Frontier?" Thursday, March 18th at 2:45 pm AdAge Digital Conference – April 13th Join Quantcast Chief Revenue Officer, Todd Teresi, for a session on how to better reach your audience in the digital world. Quantcast Workshops Tuesday, April 13th at 2:40, 3:05 and 3:30 pm Keep Up With Quantcast or contact us here

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