Tuesday, July 24, 2018

Confirmation,

Dear Students: Thank you for participating in the Retail Design Institute's 2018 International Student Store Design Competition. We think this year's Request for Proposal (RFP) format for the competition will give you a better understanding of the parameters that retail designers must work within when presenting a concept to a client. It includes the many challenges that designers and retailers face when trying to fit their design into a property, in a specific jurisdiction. We hope the chosen category, Gourmet Grocer, will be of interest to you. At about 15% of retail sales and growing, online retailing remains a hot topic in the retail design industry, many on-line retailers are currently looking to add the dimension of a 'bricks and mortar' channel. Amazon's purchase on Whole Foods has sent shockwaves through the retail industry, especially within the supermarket industry. Amazon, adding a physical manifestation of their brand with Book stores, Amazon Go, Kohl's Partnership and now Whole Foods is also a way to gather greater customer behavioral shopping data. As traditional the grocers continue to feel the pressures of on-line sales, they have been spending time and revenue investing in their own on-line systems, delivery and pick-up in-store strategies. How will traditional supermarket retailers, who have begun seeing success at online sales, create/ test experiential 'omni-channel' store environments to tie the two together and learn more about their customers? To give this year's competition a creative edge, we have provided a space that is larger than the retailer's program needs. What are you going to do with the extra space? What service/ merchandising/omni-channel business concept do you recommend to enhance the customer experience? Your research should prove your recommendations to the client. Should you have any questions regarding the RFP, please feel free to email Andrew McQuilkin at amcquilkin@retaildesigninstitute.org. We will also be posting the final program and cadd plans, as well as any additional addendums on our website under "competition" section/student design competition (www.retaildesigninstitute.org). We will be utilizing our Retail Design Institute's Facebook group page to post inspiration, to maintain a continuous dialogue, post the answers to any questions posted by students, and give professional advice from our members. Our goal is to award creative thinking, to help your professors provide you a real-world holistic design process, and to introduce you to the exciting and dynamic career of retail design. If you are interested in learning more about retail design profession, you are welcome to visit a local Retail Design Institute chapter event/meeting. If there's no chapter near you, consider establishing your own student chapter on campus. We look forward to receiving your entries next spring. Historically, our winning students have accepted job offers in the retail design industry. If you are interested in a career in retail design you are welcome to visit a local chapter event/meeting. If there's no chapter near you, consider setting up your own student chapter on campus. We look forward to receiving your entries next spring. Please note that this document mimics the 'look and feel' of an industry RFP professionals typically receive from retailers. Good Luck! Andrew McQuilkin, FRDI Student Design Chair
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